Gambling Evolution Strategy
July 25, 2022The gambling evolution strategy involves diversifying the company’s offerings and focusing on three core areas. The company’s portfolio includes a live casino offering in West Virginia, a growing market in the U.S., and RNG games. The company’s financial results for Q1 2022 revealed that live casino contributed approximately 30% of the company’s revenue. It also targets the North American market as its fastest growing market. As the company’s business expands and its customer base grows, its strategy is to focus on maximizing the revenue contribution from these markets.
The gambling evolution strategy entails evaluating the odds. The casino presents three decisions: Cash or Crash, Split, and Continue. Players’ strategies depend on when they take each decision. The RTP, or Return to Player, of Evolution poker is high because the odds are almost always 50/50. A third of players opt to Take ALL, Split, or Continue, depending on their initial bet. The gambling evolution strategy requires players to understand how each decision affects the odds.
While slot machines dominated the market for the first decade, Evolution ignored the live dealer market. Today, dozens of software providers have entered this space. It has since acquired NetEnt, Red Tiger Gaming, and BetOnline, gaining access to more than 200 digital games. While the strategy is not a complete success, it has spawned a number of successful new brands, including the popular Evolution Casino. And it has expanded into many other markets.
The Nolimit City brand is now present in 10% of online casinos, and the company plans to extend its presence to twenty new operators this year. The financials of the company reveal an excellent efficiency of making a profit. The company expects to earn EUR30 million this year and an EBITDA of around EUR23 million. This expansion plan is part of Evolution’s strategy to prioritise quality over growth. In other words, it will focus on acquiring the most profitable and best performing games and focusing on those.
Another important strategy for Evolution Gaming is to diversify its content offerings by expanding into the live casino market. The company will gain from the new acquisition as well as increased market share. But it won’t give up its current strategy of quality over quantity. Its growth strategy is aimed at diversifying and increasing its business, while also developing and enhancing its RNG division. Its future success depends on whether it expands into the live casino industry.
In terms of gaming genres, Evolution Gaming focuses on casino games, including card games and table games. In general, RTPs for table games are similar to those of other games. Players interested in nuances should opt for European or French roulette, Blackjack Single Deck, or discard games with six or eight decks of cards. For best results, choose games with a small number of decks. And don’t forget to choose the game that suits your play style and budget.